Rasello is a business intelligence, analytics and automation technology solution provider to enterprise and government clients in emerging markets.



Since SeedStartup’s seed investment in 2012, Rasello has grown a team of 40+ people with offices in 4 countries and partnerships across 16 countries worldwide.

Today, over 2 million customer records are managed through Rasello’s technology platform with over 2.5 million automated communication and interactions processed each month.

Rasello has grown its valuation 75x since our initial investment in 2012 and has experienced 750% revenue growth over the last year alone.



Rasello was recognized by Forbes as one of five innovative African companies to watch.


Press coverage

Africa’s Most Innovative Companies: Rasello
“Simplicity is the ultimate sophistication” — Steve Jobs VENTURES AFRICA – Ideas rule the world and in this age, innovation is key. Businesses thrive on Eureka! moments, as innovation has become the benchmark for excellence. For most b…

Tanzanian cloud-based company flying high after seed funding from Dubai – The National
Even in this cyber age, many businesses in East Africa and the Middle East still do not have an online presence. And that got Natalino Mwenda thinking. After eight years in the advertising sector, and paying out of pocket to host an online…

DEMO Africa: Revolutionizing business communication with Rasello – CIO East Africa
Rasello has developed a communication platform that enables businesses to effectively communicate with clients, manage consumer data and get analytics information previously not available in the market.

African Startup Launches SMS Marketing Platform For Businesses
Three months ago, African entrepreneur Natalino Mwenda launched Rasello, the first platform allowing African small businesses to communicate directly with clients through online and SMS broadcasts.  Along with his co-founder, Puspa Raj…

Rasello – Tanzania’s startup hitchikes on Africa’s promising mobile market
Rasello – Tanzania’s startup hitchikes on Africa’s promising mobile market « Startups – Classified & Ads « Startups « Startupeando